Last year I thought it was gone, but now it's back. It's a trend that is destined to make me climb a clock tower. It's the absolutely terrible fashion statement of describing your products as "hot" because you warm it up. Let me elaborate a bit.

There are two commercials that this is really centered around, the first is Frosted Mini-Wheats and the second is Ovaltine. Both show off how their product can be put in the microwave and made hot. Shit, that's fucking amazing, nobody's ever done that with food, cereal, or milk.

The part that gets me is how they use the word "HOT" after their product name, as if we speak Spanish. "Frosted Mini-Wheats, Hot" and "Ovaltine, Hot". This is where they are saying it in such a way as to make it sound as if the product name includes the word "hot" and some significant change has been made to their product.

Not a fucking thing has changed.

So, what's my point? My point is, we speak English. It's all well and good if the commercial was in Spanish, but it's in English, and adjectives tend to come BEFORE nouns.

Well, I guess I'll go get a nice cup of coffee, HOT.